TruMedia is pleased to offer you iTRI, a simplified, audience measurement solution intended for professionals in the fields of digital signage, new media and advertising who are interested in experiencing proactive advertising and face based audience measurement first hand, using only a USB camera.
iTRI has 3 modes:
- Audience Measurement: iTRI can generate up to 12 hours of audience data at a time.
- Content Based Reporting: Demonstrates TruMedia´s content based reporting capabilities using pre-loaded fixed ads.
- Proactive Merchandising: Demonstrates content targeting to viewers based on gender using pre-loaded fixed ads.
Before downloading iTRI we recommend that your hardware meet the following requirements:
Recommended PC requirement
Processor: Intel Core 2 Duo
Memory: 1GB RAM
Operating system: Windows XP SP2, Windows Vista SP1
Minimal screen resolution for iTRI is 1024*768 (width*height)
Recommended camera
iTRI works with any standard USB camera.
Web cam must support at least one resolution below 900*800 (width*height).
If you do not already have a camera, we recommend that you purchase the Logitec QuickCam PRO 9000 or the Philips Webcam SPC 1000NC series
Required installed software
.Net Framework 3.5
PDF viewer
Windows Media Player 11
Latest video Codec (recommended pack - http://www.free-codecs.com/XP_Codec_Pack_download.htm)
