Venco’s DS for Digital Screens division produces turnkey DS solutions including H.D. resolution
screens, platform, audience measurement and communications. Venco screens are the first to include
a fully integrated audience measurement solution with built in iCapture Camera and SmartBox.
Embedded screens are available as 46" and 52" hi-definition LCD screens as well as 46", 52" and 65"
totems.

We believe that the success of Digital Signage hinges on the ability to accurately measure ROI and
effectively target advertising to the viewing audience” Said Joan Clotet, Managing Director, Venco. “Venco
prides itself in offering cutting edge DS technology and integrating TruMedia’s iCapture audience
measurement solution into our screens was a natural progression.” “We are pleased to see our solution integrated into
Venco’s screens and believe that we will continue to see our solution become an integral part of Digital
Signage solutions.” Said Jerry Henzen, TruMedia’s Vice President of International Sales & Marketing
iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted.
Venco will be demonstrating their new integrated screens at shows all over Europe this coming
September including – Spanish Malls Association Congress and Exhibition (17 September), TOTAL
MEDIA - first Digital Signage Fair (25-26 Sept), VISCOM SIGN POP and POS (16-18 Oct), MATELEC
Electronics and Integrated components (28 Oct-1 Nov).

About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated
audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested
video analytics technology measures visual attention towards posters, digital signs, TV monitors,
display windows and in-store product displays. The company’s solutions accurately track exposure to
media, advertising and merchandise and can be used to proactively change content.
Headquartered in Tampa, Fla., TruMedia has sales offices in The Netherlands and Spain and research
and development facilities in Israel. The company’s privacy policy ensures that it will not record, share
or store any images or personally identifiable data.

About Venco Electronica
VENCO Electronica, (www.vencoel.com) a Spanish Total Electronics Solution provider, with more than
25 years in the Industrial electronic market this year launched its DS Digital Screens division, providing
digital signage products including CPU, TFT, Wifi and TruMedia’s real-time audience measurement
solutions. To learn more visit www.dsdigitalsignage.com