As the pace of life quickens, consumers have less time to devote to any single activity and are demanding that the information they receive from marketers be more relevant and personally beneficial. With approximately 70% of purchase decisions made in store, marketers and retailers have recognized the potential of in-store marketing to not only sell more products but build brand equity. This potential cannot be fully fulfilled without measurement tools that make it possible to analyze shopper engagement and behavior.

TruMedia's solutions deliver unprecedented insight into in-store marketing by automatically measuring shopper engagement towards End-Cap marketing communications, monitors and product displays:

How many shoppers looked at it?
Were they engaged with it?
Who was looking? (Shopper's demographics)

TruMedia's solutions enable marketers and retailers to:

Analyze shopper engagement and demographics by day of the week / by time of day
Compare the effectiveness of various methods of in-store communications
Improve store layouts
Determine optimal timing for display changing
Understand display change effect on behavior
Quantify how much in-store marketing stimulates consumption
Optimize in-store marketing and ultimately improve sales
Calculate impact ratios by comparing shopper engagements with in-store traffic 

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