Barcelona, 8^th August 2011. The malls that are managed by Jones Lang LaSalle will broadcast this season the Champions League and Spanish League thanks to a deal with Gol Televisión Centros Comerciales.

The agreement provides for the installation of double screens to be placed in the dining areas and from which visitors will be able to follow the football matches, all managed through an innovative digital signage system.

The LCD screens are 46" offer a perfect brightness and the viewing angle suitable for watch the game in a perfect way.

The service is developed and managed by Neo Advertising with Digital DS Screens technology, which allows integration of other technologies such as mobile and social media. Neo Advertising is also the entity responsible for the marketing of advertising content.

It’s important to highlight that the screens has an audience measurement system through facial recognition of Trumedia. This technology allows to have the actual data generated by the matches. It is the first channel digital signage industry to have real impact data.