Tel Aviv, Israel and Tampa, FL, USA – February 18, 2009 – C-nario, a global provider
of digital signage software products and solutions, and TruMedia Technologies, the
world’s leading provider of real-time audience measurement and proactive advertising
solutions, today announced the availability of TruMedia’s iCapture audience
measurement system and iCapture PROM feature to C-nario’s customers. iCapture
PROM (PROactive Marketing) is an Application Programming Interface (API), which
enables real-time integration between the iCapture audience measurement system and
C-nario’s software-based digital signage platforms. Using PROM, digital signage content
can be adapted to match the viewing audience demographics for proactive advertising.
In addition, C-nario and TruMedia announced that Samsung’s CX Series of professional
large format displays will be C-Nario and PROM enabled. TruMedia's iCapture PROM is
also integrated with Samsung’s MagicInfo Player.

TruMedia’s iCapture analyzes face images of people watching the displays, using
sensors, providing true viewing data for digital displays and screens. Viewers' face
images are analyzed in real-time to generate business-critical information such as
audience counts, individual exposure times as well as gender and age group
demographics. TruMedia is fully respectful of the audience’s privacy: no images are ever
recorded, and no uniquely identifiable data are extracted.
iCapture allows better media planning and targeted advertising. Viewer counts, behavior
and demographics are obtained in real-time and can be used in the media streamer to
select and possibly modify the advertisement.

C-nario’s technology enables and empowers digital signage networks by providing
unparalleled playback and management capabilities of complex, better-than-broadcastquality
video displays in an extensive range of high-traffic environments. C-nario's
competitive edge is in the high-end solutions, where there is a need for superb playback
of true high-definition, multi-display and synchronization of content (including real time
content) on multiple screens in any shape, orientation, size and resolution.
“The cooperation with TruMedia improves and streamlines the advertising process,
allowing advertisers to target their audience with the most relevant ads in real time,” said
Yael Elstein, C-nario’s Vice President Marketing. “The cooperation with TruMedia
demonstrates our commitment to provide advertisers with the best tools to deliver their
messages.”

“We are pleased to add C-Nario to our growing list of Premium PROM Partners” said Dr.
Itzik Wilf, TruMedia’s SVP Marketing. “Proactive Marketing sets Digital Signage apart
from any other medium by making it possible target the ad to the viewing audience in
real-time and save precious advertising dollars.”
TruMedia’s PROM solution will be on display at the Digital Signage Expo 2009 taking
place 25-26 February at the Las Vegas Convention Center - TruMedia booth # 2417.
C-nario will display its solutions at the company’s booth #1735.

About C-nario
C-nario is a world-class provider of end-to-end software-based digital signage solutions
across all industries, including advertising, retail, corporate, public, media and
entertainment sectors. C-nario’s cutting edge technology enables unparalleled playback
and management capabilities of complex better-than-broadcast quality video displays in
an extensive range of high traffic environments. To date, the company has deployed in 40
countries through its global partners and international value-added resellers. The
company has offices in the United States, Europe, Asia and Israel. For more information
about C-nario visit www.c-nario.com.

About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time,
automated audience measurement solutions for the out-of-home display industry. Its
proprietary and field-tested video analytics technology measures visual attention towards
posters, digital signs, TV monitors, display windows and in-store product displays. The
company’s solutions accurately track exposure to media, advertising and merchandise
and can be used to proactively change content. Headquartered in Tampa, FL, TruMedia
has sales offices and research and development facilities in Israel. The company’s
privacy policy ensures that it will not record, share or store any images or personally
identifiable data.

TruMedia Technologies media contact:
Myra Cohen Doukhan
Director of Marketing
TruMedia Technologies
Phone: +972 37344772
e-mail: myra@tru-media.com

C-nario media contact:
David Kanaan
Kanaan Public Relations
Phone: +972-3-5408188
e-mail: david@kanaan.co.il